the Coco Rule : treat everyone like family
Honoring the life and legacy of Coco Hoke through scholarships, cultural education, and acts of aloha that strengthen our communities.
Meet Coco hoke
Born and raised in Hawaiʻi, he lived with aloha, generosity, humor, and a deep commitment to the people around him. Whether he was offering encouragement, sharing a laugh, or lending a helping hand, Coco had a gift for making people feel seen, welcomed, and valued.
The Coco Rule Legacy Fund was created to carry those values forward—supporting education, community, cultural connection, and acts of kindness that continue his legacy.
Support the Legacy
the coco rule mission & impact
We believe small acts of kindness can create lasting change.
Our mission is to honor Coco's legacy by supporting opportunities that strengthen communities, celebrate culture, encourage education, and inspire people to treat one another like family.
Building a Lasting Legacy
Scholarships Awarded: Launching 2026
Students Supported: Coming Soon
Community Events Hosted: Launching 2026
let’s talk story
Share a Piece of Coco's Legacy
In the spirit of Aloha, this is a space to “talk story” — to share memories, lessons, laughter, love, and connection. Whether Coco inspired you through kindness, humor, wisdom, or simply being himself, we welcome you to share a piece of that here.
“Whatever it is, the way you tell your story online can make all the difference.”
“Whatever it is, the way you tell your story online can make all the difference.”
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